
I quit another social network. I lasted about ten months on Substack but couldn’t stay any longer. It’s my fault. Every time I sign up for another one I think I can handle it. But I can’t.
What happens is that I start obsessing. Checking stats. Opening the thing at all hours when I have many better things to do. It’s what they build the them to do. They work on your mind. It’s fine if you’re an easy-going fella who can compartmentalize and not take things too seriously. That ain’t me.
This is the second time I’ve quit this one. It used to just be a newsletter platform and I tried it out when I used to charge for my newsletter. It was the third of the five platforms this thing’s been on over its fifteen-plus year lifespan. I didn’t like that they were okay with Nazis or that they paid famous people to have newsletters to juice their cred. I still don’t.

I rejoined sometime last year because they had expanded their Notes function into a kind of Twitter/Tumblr/Live Journal entity and a bunch of writers were singing its praises. I wanted to see what was going on. Then I got invited to contribute to a publication called Zona Motel. Now there was a legit reason for me to login.
But I couldn’t just write my pieces and log off. I had to keep checking the dashboard to see how many views I got. And there, next to my stats, were the stats of the other contributors. And some would inevitably get more views, more likes, more comments, just more. And, of course, I would wonder why this was so. And those thoughts never went anywhere good.
K had deleted her account on the platform months ago for what I suspect were not dissimilar reasons to what I’ve been talking about. But then she had a piece accepted by a publication on there and decided to give it another go. She texted me about a couple notifications she’d gotten about my tagging her in posts. When she logged on she couldn’t find them. What happened was that I’d make a post mentioning some event or story she’d published and when, after a few hours, there weren’t many responses, I’d deleted it. I would do this routinely—put something up, then erase it if it didn’t get a reaction. I think everyone on social media does some version of this but now I had to account for my shameful behavior to someone I cared about and I was embarrassed.
I half-answered her a few ways until the entire thing spilled out. She thanked me for trying but the whole thing just felt wrong. I don’t want to feel these things or think about them. I don’t want to gamify my work or that of those I want to share with others.
I wrote Julia to ask her if I could still write my Zona column if I quit Substack and she said I could. We’ll see how it goes. The first one is about my friend Frank’s paintings.
I want people to see and read my work but being on social media is like being a performing seal and it eats me up from the inside. I don’t know what the solution is but I’ll keep searching.

These sketches are of readers at last week’s Tuesday Funk where K read a couple excerpts from her forthcoming book. Here’s another.



